EdTech start-up founder and CEO takes industry to next level

URSEL Murillo-Laureno has been the co-founder and CEO of EdFolio and SkoolTek, taking solutions in education technology (EdTech) to the next level.

With a background in
educational leadership, she previously served as the principal of Bethany
Baptist Academy in Iligan City, Philippines, where she introduced a tablet-based
digital learning program in 2015, setting the stage for her passion for
innovation in education.

Driven by the
challenges schools faced during the Covid-19 pandemic, Ursel launched EdFolio,
a marketplace for e-books and educational supplementary materials.

She later developed
SkoolTek, a comprehensive school management system. The platform integrated
enrollment, billing, learning management, artificial intelligence facial
recognition, blockchain-based transcript management, a career-predictive-profiling
system, and other upcoming features, offering a seamless digital ecosystem for
schools.

Under her leadership,
EdFolio and SkoolTek have surpassed growth targets and are on track to double their
respective revenues.

This year, the two
companies continued to expand in the Association of Southeast Asian Nations
region.

Just recently, the
companies got into an investment-linked program run by an EdTech accelerator, based in Singapore.

Laureno also founded
the National Educational & Technology Conference or EdTek Con 2025, a
premiere event that brought together educators as well as industry and
government leaders to discuss the future of education in the Philippines.

A Christian
entrepreneur, Laureno credited her success to God’s
faithfulness.

Having witnessed
firsthand how God’s provision sustained her business through critical moments,
she has made it her mission to bridge technology and education to ensure that
institutions — regardless of size — could thrive in the digital era.