Local bakeries’ ‘Pinky Promise’ to support Australians with breast cancer celebrate 25 years.

You can trust a Pinky Promise and every year Bakers Delight bakeries in local communities make good on their commitment to support Breast Cancer Network Australia (BCNA) and all Australians affected by breast cancer.  

Each May for a quarter of a century, Bakers Delight bakeries around the country have produced the trademark Pink Buns, donating 100% of sales to Breast Cancer Network Australia.  

Every Pink Bun counts! Over $ 27 million has gone towards ensuring BCNA provides the very best information and support is available to the more than 21,000 people diagnosed with breast cancer every year.  

DOUBLE DONATION DAY. On Friday 9th May the Fun Buns will make an even bigger impact. Bakers Delight has pledged to match the dollars raised from every Fun Bun 6 Pack purchased. 

Bakers Delight Joint CEO, Elise Gillespie says Pink Buns for BCNA is part of the organisation’s DNA. “We are keeping our Pinky Promise because breast cancer isn’t done yet, and neither are we. We are so proud of the way our bakeries get behind the annual campaign and connect with their local communities. We all know someone who has been affected by breast cancer, including some of our bakers and staff and the pink buns start some important conversations.” 

Breast Cancer Network Australia, CEO, Kirsten Pilatti says the long partnership with Bakers Delight is authentic in both words and actions. “This is a Pinky Promise that has been made and kept for 25 years. Pink Buns taste great and importantly enable us to be a powerful voice and support for Australians affected by breast cancer that is truly amazing. BCNA is the gold standard in driving powerful change and better outcomes, that’s a lot of bang for your Pink Bun.” ”    

Pink Bun 2025 has a fundraising target of $2.5 million. 

Pink Buns go on sale on 1 May – through to 21 May 2025 –  

Double Donation Day – 9 May 

Six pack of Pink Buns is $8.50  

This Press Release was also published on VRITIMES