Revenue Scaler Acquires Kabana to Build Southeast Asia’s First AI Ecommerce Intelligence Layer

Singapore, August 4th, 2025 — Revenue Scaler, the AI-powered ecommerce suite for Southeast Asia, today announced its acquisition of Kabana, a leading ecommerce analytics platform.

Founded by Alfan Hendro (former COO of Traveloka) and Darmawan Shi (former Sales Director at Salesforce), Revenue Scaler is enabling the future of AI-powered Intelligence for ecommerce in Southeast Asia.

With ecommerce in Southeast Asia market expected to surpass $230 billion by 2026, many sellers still operate with limited data and fragmented visibility. Bringing Kabana into the fold is a key step to solving this.

Kabana is founded by Eng Heng (ex-Kyte, HeadsUp) and Ming Jiang (ex-Jane Street) to bring deep capabilities in ecommerce intelligence tailored to Southeast Asia’s multi-platform, multi-country complexity. Integrated with more than 400 stores across Shopee, Lazada, TikTok Shop, and Shopify, Kabana provides strategic insights to brands and enablers across Southeast Asia.

“We’re thrilled to welcome Kabana. As ecommerce gets more competitive and the world undergoes a paradigm shift with AI, having access to quality data and putting it to work intelligently will be the key difference between winning and losing.” – Alfan Hendro

With Kabana, Revenue Scaler adds internal intelligence—store performance, SKU movement, and operational trends—to its stack. These insights complement Magpie, another of Revenue Scaler’s capabilities, which focuses on competitive market intelligence like competitive pricing and market share movement.

Together, they provide ecommerce teams a unified view of both internal performance and market shifts and more importantly, a holistic data layer required to power Revenue Scaler’s vision of an AI ecommerce intelligence layer.