From Milan, to the World: SWM Unleashes Three Global Premieres at EICMA 2026

SWM, the Italian motorcycle brand founded in Milan in 1971, participated in EICMA 2026 from November 3–8 at Fiera Milano Rho, Italy. Located at Hall 11, Booth O06, SWM presented three global premieres: the VENTURO T310 ADV, TRAILHUNTER 1000 ATV, and NOMADER 1000 UTV. The exhibition also showcased its complete motorcycle and powersports lineup, alongside six intelligent electric mobility models under its BINSEN brand. Under the theme “Smart Evolution · Boundless Adventure,” SWM highlighted its Italian design heritage, engineering capabilities, product innovation, and commitment to global market expansion, seeking to strengthen international partnerships and business opportunities.

From Milan, to the World: SWM Unleashes Three Global Premieres at EICMA 2026 

SWM brought three globally debut models to EICMA 2026 in Italy.

 

The 83rd Milan international two-wheeled vehicle show (EICMA 2026) was held at Fiera Milano Rho in Milan, Italy from November 3rd to 8th. There were ten exhibition halls with an exhibition area of 300,000 square meters, gathering 784 exhibitors from 52 countries.

SWM, made its appearance at booth O06 in Hall 11 under the theme of “Smart Evolution · Boundless Adventure” with three global premieres: VENTURO T300 ADV crossover scooter, TRAILHUNTER 1000 and NOMADER 1000 ATV. At the same time, SWM also showed an entire lineup with STORMBREAKER SPECIALE 1200CC cruiser, VERSANTE 550, VERSANTE 550 S, VERSANTE 650, VERSANTE 650 S adventure series, C-FLY 125 and C-FLY 200 R urban scooters, VENTURO 125 ADV scooter, VEGA 300 big scooter and smart electric motorcycle brand BINSEN, covering daily commuting, cruising, adventure and off-road vehicles – SWM presents a comprehensive leap from product breadth to technical depth on one’s own home ground.

 

The Italian off-road bloodline continues to write the proposition of freedom

 

SWM was founded in Milan in 1971 by Pietro Sironi and Fausto Vegani, in the golden age of European off-road motorcycles. From Enduro, Motocross to Trials, SWM Six Days off-road vehicle has achieved remarkable results in international races, which is known as one of the top three major off-road motorcycle brands in Europe along with KTM and Husqvarna. It has developed a core spirit of passion, challenge and freedom in the mud and forest roads.

SWM was marking a new chapter in 2014,. It not only inherits the manufacturing heritage and engineering DNA of the original Husqvarna production base under BMW brand, but also establishes a European design center in Milan, gathering top design and engineering talents from Italy, allowing the Italian aesthetic racing genes and German manufacturing precision to be integrated under the same roof.

“Free Your Soul ” is not merely a slogan. SWM has always insisted on maintaining an independent design center and R&D team in Milan. All the products were led by Italian designers, and the styling engineering team is responsible to realize the chassis and power. Every SWM vehicle carries the aesthetic of Milan and the handling color of European races. Over more than half a century, this Italian off-road gene has been fully integrated into two-wheel vehicles ATV. The track passion since 1971 still lingers at the Milan home ground in 2026. SWM will ride a wider road with a more complete product matrix.

Global Premiere | VENTURO T310 ADV: The Convenience of a Scooter, and the Soul of a Motorcycle

 

VENTURO T310 ADV is powered by a 300cc horizontal parallel-double cylinder engine, featuring an 180° crankshaft and asynchronous firing for even power pulses. The sound was dense and continuous. A wet CVT with forced-air cooling can completely solve the problem of thermal attenuation of traditional scooters. The chassis is the most distinctive feature of this scooter: The cloud-sensing suspension, with wheel-engine separation structure allowes the rear wheel to run-out independently. Equipped with multi connecting rod rear rocker, small vibrations can be gently filtered out, while large vibrations can be powerfully absorbed. Gold counterweights in the front and rear part: 1:1. Steel pipe rhombic frame. Vacuum spoke all-terrain wheels. front wheel: 17, rear wheel: 15.  The suspension logic of the off-road vehicle was installed on the scooter. The convenience of a scooter, and the soul of a motorcycle. This model can be used for urban commuting, weekend mountain running, outing & camping and long-distance motorcycle travel.

 

STORMBREAKER SPECIALE：A 1200cc American Bagger Cruiser

 

Vehicle configuration of STORMBREAKER SPECIALE: V-type double cylinder water-cooling engine (49kW/91N·m), eight valves, international five gears, sliding + wet clutch; bagger style with batwing windscreen, hard boxes on left and right side, flame coating,  friendly seat height: 720mm, two-channel ABS+TCS, weight: 271kg. It’s SWM’s flagship product in cruiser.

 

VERSANTE 550/550S/650/650S: a mid-displacement adventure family with four-models

 

Four VERSANTE models share a common adventure platform. Apart from the bird-beak design on the front face, other body configurations are basically the same for 550/550S与650/650S. The real difference lies in power. VERSANTE 550/550S is equipped with 494CC parallel double cylinder engine, power: 35kW/45N·m; VERSANTE 650/650S is equipped with 625cc engine, power: 49kW/59N·m. Standard configuration for the adventure series: BOSCH fuel injection, KYB fully adjustable front shock absorber, wire-spoke wheels, 19-litre fuel tank, and closable dual-channel ABS + TCS. Seat height: 815 mm (550/550S) and 830 mm (650/650S), curb weight: 221–224 kg, and top speed: 160–170 km/h. S model featured with special color and beak to strengthen off-road identity.

 

VENTURO 125 ADV:  Entry-level crossover ADV scooter

 

VENTURO 125 ADV is designed for A1-licence riders and newcomers. It is powered by a 125 cc horizontal cylinder, water-cooled, four-valve engine (8.9kW/11.7N·m). CVT transmission with top speed: 95km/h; ADV beak appearance, inverted gold front shock absorber + double rear airbag shock absorber.

Front tire: 14 inch; rear tire: 13 inch. Ground clearance: 140 mm. Curb weight: 145kg. Fuel tank capacity: 10L. Dual-channel ABS + TCS. This model can be used for both urban commuting and light off-road outings.

 

C-FLY 125/200 R: European-style urban commuting scooter

 

Two scooters sharing one platform with displacement 125 cc (8.9kW/95km/h) and 200 cc (14.5kW/110km/h).  Horizontal cylinder, water-cooled, four-valve engine+CVT, vertical front shock absorber+double rear shock absorber, dual-channel ABS. Seat height: 820mm. Weight: 127-130kg. Fuel tank capacity: 8L. The light and nimble scooter is a good partner for everyday city riding.

VEGA 300：European-style big scooter for daily use

 

A 300cc big scooter focusing on the lightness of commuting and the stable texture of European-style. It is a low-threshold choice for urban users

SWM Powersports: Two 1000 cc All-Terrain Flagships Make Their World Debut

 

SWM Powersports takes the covers off two 1000 cc flagships — the TRAILHUNTER 1000, a European-style sport all-rounder ATV, and the NOMADER 1000, an all-capable-comfort UTV — with the established TRAILHUNTER 720 and NOMADER 720 mid-displacement models also on display. Both flagships wear the brand-new VASTERRA family design language, defined by three signature cues: Wide Stance, with wheels pushed visibly outward and the body lowered between them for a poised, planted silhouette; Exposed Mechanics, proudly showing long-travel suspension, protective structures and roll cage as part of the design; and Armored Surfaces, geometric front surfaces meeting broad shoulders and wheel arches in strong, layered shapes that unmistakably signal off-road intent.Beneath the skin, a 101-horsepower, 1000 cc platform features a BOSCH independent combustion control system that cuts fuel to a misfiring cylinder for vehicle protection; a high-efficiency cooled CVT that holds internal temperatures at around 90 °C — versus the 100 °C+ common in the industry — delivering more than double the belt durability in comparative testing; suspension travel increased by approximately 30% over leading competitors, with optional CDC continuous damping control; and 10.25-inch TFT, NFC key and T-Box connectivity. The TRAILHUNTER 1000 applies these strengths to sport handling, with near 1:1 weight distribution, adjustable air shocks, an approach angle above 70°, departure angle above 63° and 311 mm ground clearance. The NOMADER 1000 applies them to comfort and utility, with high-resilience adjustable seats, enhanced NVH isolation, high-capacity automatic climate control, quick-release folding cargo bed, quick-folding rear seats and 360° surround-view camera. Hybrid, SSV and all-electric models will follow in the range.

BINSEN: Intelligent Electric Mobility Makes Its Global Debut

Exhibiting alongside SWM at EICMA 2026, BINSEN, a new force in intelligent electric mobility, makes its global debut with six models. The line-up includes three urban scooters — the C5, S5 and S6 — and three off-road electric bikes — the X1, X2 Ultra and X5. Developed to meet the rigorous standards of petrol-powered motorcycles, BINSEN is built around four proprietary technologies: SYLDUX (CAE-Optimised Safety Frame), SYNFOREST (Automotive-Grade Smart Connectivity), BINOVA (Dual-Clutch Electric Drivetrain) and MGLYPH (Magnesium Monocoque Frame). Highlights include the S5, featuring 180° ADAS rider assistance and a 7 kW peak-power hub motor, designed for everyday urban riding; the C5, which pairs retro-inspired styling with customisable ambient lighting; and the flagship S6, scheduled to arrive in 2027, featuring a segment-rare mid-mounted motor with flat-wire windings and a factory-rated top speed exceeding 100 km/h.Completing the line-up, the X-series caters to a wide range of off-road riders, from entry-level models for younger riders to professional-grade machines built for competition.

From Milan, to Every Road — and Beyond

 

SWM’s story began outside Milan in 1971, on the dirt tracks that shaped European off-road motorcycling. Fifty-five years later, back at Fiera Milano Rho on Hall 11, Stand O06, that legacy is carried forward by Italian design, precision engineering drawn from the BMW-Husqvarna manufacturing heritage, and the uncompromising spirit of racing. Three global premieres lead the charge, backed by a full lineup across two wheels and four, gasoline and electric, street and trail. Media, partners and riders from around the world are invited to visit the stand and experience Smart Evolution · Boundless Adventure in person. 

 

 

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