ITB Asia 2024 Reaches Largest Business Meeting Volume, Jakarta Strengthens Its Position as a Leading Leisure and MICE Destination in Asia

Asia’s premier travel trade exhibition concluded with remarkable success, organizing over 45,000 business meetings, attracting more than 18,500 participants from 85 countries, and showcasing 1,950 exhibitors. Furthermore, more than 1,400 high-quality buyers contributed to a dynamic business and networking atmosphere. A total of 160 prominent speakers shaped the future of travel at the ITB Asia Conference.

Jakarta Capital City Government, through Jakarta Tourism and Creative Economy Department, participated in Asia’s largest tourism exhibition, held from 23–25 October 2024 at Marina Bay Sands, Singapor

ITB Asia 2024 is one of Asia’s leading tourism business exhibitions, scheduled for 2024. This event serves as a vital platform for connecting tourism industry players, including hotels, tourism destinations, travel agencies, airlines, and other tourism service providers. ITB Asia spans a wide range of sectors, from leisure tourism and MICE to tourism technology.

Head of the Jakarta Tourism and Creative Economy Department, Andhika Permata, welcomed the event, stating, “The Provincial Government of DKI Jakarta is committed to enhancing competitiveness and innovation in both MICE and leisure tourism, ensuring that Jakarta remains a magnet for business players and investors seeking opportunities in the dynamics of national development.”

Helma Dahlia, Secretary of Jakarta’s Department of Tourism and Creative Economy, added that the development of the MICE sector also supports Jakarta’s economic sustainability as it adapts to a shifting role following the capital’s relocation.

Sherly Yuliana, Head of Marketing and Attractions, stated that as a business hub, Jakarta continues to strengthen its position as Indonesia’s leading MICE (Meetings, Incentives, Conferences, and Exhibitions) destination. With modern infrastructure, international transportation access, and various world-class event facilities, Jakarta remains the primary choice for hosting a range of business activities, conferences, and exhibitions, both on national and international scales.

On this occasion, Jakarta’s Department of Tourism and Creative Economy collaborated with various tourism industry players, including Hotel Indonesia Kempinski Jakarta, Mandarin Oriental Jakarta, JS Luwansa Hotel and Convention Centre Jakarta, The St. Regis Jakarta, and Dwidaya Wisata Indonesia, to jointly promote Jakarta’s tourism potential.

Lucky Wulandari, Head of the Overseas Tourism Marketing, stated, “This tourism promotion is expected to strengthen Jakarta’s appeal as a premier destination for tourists while also increasing tourist arrivals in Jakarta.”

Jakarta has robust infrastructure, from large-scale convention facilities to international accessibility through airports and transportation networks. With its established international and local networks, Jakarta remains well-positioned as a primary destination for hosting various business events, even after the capital’s relocation.

This optimism is further supported by the potential for collaboration between local government, industry players, and policy development that encourages investment in the MICE and leisure sectors, she concluded.