ASCARO Elevates Padel in Malaysia as the Exclusive Distributor of Padel Galis

The Swedish padel brand has teamed up with the Spanish padel court manufacturer to strengthen the sports’ presence in Southeast Asia.

KUALA LUMPUR, 7 November 2024 – ASCARO has unveiled a new partnership with Padel Galis, the Spanish padel court manufacturer, securing its position as the manufacturer’s exclusive distributor in Malaysia.

After opening its doors just over a year ago at the rooftop of 1Utama New Wing, the ASCARO Padel & Social Club has set the standard for the city’s padel courts. Their dedication to outfitting their facilities with the finest grade materials available showcases the differences in quality and returns on investment.

“At ASCARO, we not only distribute padel courts but also manage our own clubs and we are certain that Padel Galis courts are a durable investment over time,” said Daniel Liljekvist, Managing Director and Partner at ASCARO.

Price versus Quality: You Get What You Pay For

As the sport has gained traction and popularity in the region, so has the growing demand for high-quality facilities in the region. One of ASCARO’s goals is to champion padel as an elite sport while still staying true to its roots. Originating in Acapulco, Mexico in 1969, padel was then introduced to Spain by Prince Alfonso of Hohenlohe-Langenburg, who built two courts at his Marbella Club Hotel.

The sport has made its global presence felt, and Southeast Asia is no exception. The tropical region is exposed to weather that can wear down a court, such as high humidity, heavy rains and strong winds.

Salva Segura, chief growth officer of Padel Galis explains: “The quality of the courts in a region like Southeast Asia is non-negotiable. Extreme weather conditions test the materials, and if they aren’t of high-quality, maintenance and repair costs rise significantly.”

Liljekvist adds: “We’ve seen how the appeal of low-priced products can be tempting in the short-term, but in areas with high humidity and frequent rain, investing in quality is essential.”

Popular demand would lead to healthy competition, and the Malaysian padel market is no exception. Numerous low-cost alternatives are entering the market and often falling short in terms of quality. Cheaper courts tend to experience ‘wear-and-tear’ issues such as oxidation, cracking and breakage, especially under adverse weather conditions.

Investing in high-quality materials, specifically by Padel Galis, would result in long-term savings by reducing repair and replacement costs.

A Promising Future of Padel in Malaysia

Padel Galis’ contribution to the development of padel in Malaysia will offer local clubs and players padel facilities that will meet the highest international standards.

“That’s why we are thrilled to work with ASCARO, a company that shares our vision in providing durable, top-tier solutions for our clients,” adds Segura.”

This press release has also been published on VRITIMES