24K Rewards Transformed: Cebuana Lhuillier and Xpress Unite for Smarter Commuting

Metro Manila, Philippines –  Cebuana Lhuillier is elevating its widely popular 24K Rewards program by partnering with Xpress, the homegrown ride-hailing platform. This groundbreaking collaboration allows 24K cardholders to redeem their loyalty points for Xpress rides, merging practicality, innovation, and sustainability into the everyday lives of Filipinos.

How the 24K Partnership Works

The 24K Rewards card has long been a cornerstone of Cebuana Lhuillier’s customer loyalty programs, rewarding members for transactions such as remittances, pawning, and microinsurance. This partnership with Xpress now allows members to directly convert these points into ride credits, which can be used for XpressMoto motorcycles, sedans, or SUVs. Whether commuting to work or running errands, customers can now enjoy a seamless, cashless experience by simply using their rewards points.

Redeeming rides through the Xpress app is straightforward, empowering users to maximize their loyalty points. For frequent Cebuana Lhuillier customers, this means turning everyday transactions into real-world value, significantly reducing transportation costs.

Why This Partnership Stands Out

The Cebuana Lhuillier-Xpress partnership is a pioneering effort in the Philippine market. Unlike traditional rewards programs that focus on discounts or vouchers, this collaboration directly addresses a practical, everyday need: commuting. The ability to redeem points for transportation not only boosts the value of the 24K Rewards program but also provides immediate benefits to customers, particularly in urban centers where affordable and reliable transport is essential.

This collaboration also highlights Cebuana Lhuillier’s ongoing commitment to innovation and customer-centric solutions. By integrating with Xpress, the 24K Rewards program moves beyond financial services, setting a new standard for how loyalty programs can adapt to modern lifestyles.

A Vision for Sustainability

Xpress complements the practicality of the 24K Rewards partnership with its commitment to sustainability. In collaboration with BYD, the platform recently piloted electric and hybrid vehicles to promote eco-friendly commuting. With a vision to expand its “Eco Fleet,” Xpress is poised to lead the shift towards greener urban transport.

By incorporating EVs into its services, Xpress not only reduces emissions but also aligns with the growing demand for environmentally conscious transportation options. This further enhances the value of the 24K Rewards program, offering customers a chance to contribute to a greener future with every ride.

What It Means for Filipino Commuters

For customers, this partnership translates into better accessibility, affordability, and convenience. For the local transportation industry, it sets a new benchmark for collaboration and innovation. Cebuana Lhuillier and Xpress are paving the way for a smarter, more connected Philippines—one ride at a time.

Ready to make your points work for you? Download Xpress now and book your rides today. Learn more at www.xpress.ph and www.cebuanalhuillier.com.

This press release has also been published on VRITIMES