‘Berani Tegur, Berani Bertindak’ Anti-Bullying Campaign Reaches More Than 51,000 Students Across 40 Schools

The campaign reached more than 51,000 students and 4,000 teachers from 40 schools through a School Roadshow, Creative Video Competition, and Social Media Awareness Contest. SK Lanchang, Pahang and SMK Tinggi Kajang topped their respective video categories, while SMK King George V, Seremban claimed the social media prize.

PUCHONG, 23 October 2026 – Gardenia Bakeries (KL) Sdn. Bhd., in collaboration with the Ministry of Education Malaysia (MOE), today held the Closing Ceremony and Prize-Giving of the ‘Berani Tegur, Berani Bertindak’ Anti-Bullying Campaign 2026, at Sekolah Menengah Kebangsaan Puchong Permai. The ceremony was officiated by Tuan Haji Azman Bin Mahsuri, Deputy Director, School Planning and Management Sector 2, Daily School Management Division, Ministry of Education Malaysia.

Running from April to October, the campaign is Gardenia’s initiative to strengthen awareness of bullying in schools, while empowering students to speak up, dare to call out, and take action when they face or witness bullying incidents at school.

Throughout the campaign, more than 51,000 students and 4,000 teachers from 40 primary and secondary schools participated actively in the programme.

The campaign comprised three main components. First, the School Roadshow, brought the Gardenia team across the Central, Northern, Southern and East Coast zones. In each session, students received exposure through anti-bullying awareness talks, interactive activities grounded in positive values, and the placement of anti-bullying posters and infographic materials around school premises. Gardenia also distributed more than 12,000 Gardenia products to students at every school visited.

The second component, the Creative Video Competition, challenged students to showcase their creativity through the production of short videos themed ‘Berani Tegur, Berani Bertindak’, divided into Primary School and Secondary School categories. Entries were judged on creativity, effectiveness of message delivery, impact on viewers, and overall production quality.

In the Primary School category, SK Lanchang, Pahang was crowned champion with a cash prize of RM2,000. First runner-up went to SJK(C) Kuang Hwa (RM1,500), followed by SK Bukit Wan (RM1,000) in third place, SK Balok Makmur (RM500) in fourth and SK Kemahang (RM500) in fifth. The Most Creative Video award in this category was claimed by SK(LKTP) Bukit Sagu with a prize of RM500.

In the Secondary School category, SMK Tinggi Kajang emerged as champion, bringing home a cash prize of RM2,000. First runner-up was SMK Puchong Permai (RM1,500), followed by SMK Tengku Panglima Perang Tengku Muhammad (RM1,000) in third place, SMK Kemayan (RM500) in fourth, and SMK Bukit Rangit (RM500) in fifth. The Most Creative Video award in the Secondary School category was won by SMK Puchong Permai, with a prize of RM500.

The third component, the Social Media Awareness Contest, encouraged the school community to spread the anti-bullying message across their social media platforms using the official hashtags #BeraniTegurBeraniBertindak and #GardeniaAntiBuli. SMK King George V, Seremban emerged as the winner after recording the highest total interactions of 144,089, taking home RM4,000.  The prize-giving ceremony held today involves schools from Selangor, while a separate ceremony will be held in Pahang.

The ‘Berani Tegur, Berani Bertindak’ Campaign with Gardenia 2026 reflects the commitment of Gardenia and the MOE in nurturing character, positive values and social responsibility among students. Gardenia hopes the campaign will continue to sow the courage to speak up and act in preventing bullying, and in building a safer, more positive and harmonious school environment.

This press release has also been published on VRITIMES