Inspired by the viral crispy chicken roll trend, Chikumi Wants to Turn the Trend Into a Business Opportunity

The recent Chikuro craze has caught the attention of Malaysian food lovers. The Indonesian snack, known for its long crispy chicken roll with creamy fillings, has reportedly become so popular that some Malaysian buyers purchased hundreds of portions from Indonesia to resell back home. Reports even mentioned jastip buyers taking around 300 to 500 portions, while some Malaysian consumers continued showing strong interest despite higher resale prices. (detikfood)

Chikuro’s appeal is easy to understand. It is crispy on the outside, soft and creamy inside, visually attractive, and practical to eat on the go. Its signature product comes in a long chicken roll format, with sizes reported between 18 cm, 25 cm, and 35 cm on Chikuro’s official menu. (Chikuro)

But beyond the hype, the trend also reveals something bigger: Malaysia may have a growing appetite for modern street food concepts that are simple, photogenic, and easy to sell in high-traffic areas.

This is where Chikumi enters the conversation.
Chikumi is not positioned as just another snack product. It is introduced as an affordable business package for people who want to start selling a crispy chicken roll concept with lower capital. For Malaysians who have been watching the Chikuro trend and thinking, “Can this become a business opportunity?”, Chikumi offers a more practical starting point.

The most affordable Chikumi package starts from IDR 5.7 million and already includes a small booth, raw materials, training, SOP, cooking tools, branding, sauces, packaging, and other business essentials. This makes it suitable for beginners who do not want to build a food business from zero.

Chikumi can be a potential option for office workers looking for side income, students who want to start small, homemakers who want a flexible business, small shop owners who want to add a new product, café owners who need a trendy menu, food truck operators, and first-time entrepreneurs.

The product is designed to be easy to run, easy to prepare, and suitable for many selling spots, including bazaars, night markets, kiosks, cafés, campus areas, and roadside food setups. Its biggest selling points are affordable capital, viral-ready product appeal, strong taste, simple operation, and attractive profit potential.

For entrepreneurs in Malaysia, the Chikuro trend is not only a food trend to watch. It may also be a signal that crispy chicken roll snacks have strong market curiosity. Chikumi gives small entrepreneurs a chance to enter this trend with a more accessible package and a business format that is easier to start.

In a market where viral food can quickly become a business opportunity, Chikumi is positioned as an affordable franchise alternative and a low-cost street food opportunity for entrepreneurs who want to ride the viral crispy chicken roll wave without starting everything from scratch. The product is designed to be easy to prepare, easy to serve, and suitable for high-traffic locations such as bazaars, night markets, mall kiosks, cafés, school areas, office districts, and food truck event

This press release has also been published on VRITIMES