MEDIA ALERT: RECAP OF YESTERDAY’S HIGHLIGHTS — PURANA 17: RENJANA PERCA

Session Highlights

Date: August 17, 2026

Event: PURANA 17: “Renjana Perca”

Location: Grand Indonesia, Main Atrium, East Mall level 1

Talkshow 1: From Bottle to Beauty (11:00 AM – 1:00 PM)

Speakers: Nonita Respati (Founder & CCO, PURANA) and Representatives from ParagonCorp.

Key Discussion: Highlighted PURANA’s 17-year journey of converting fabric waste into Livable Art. The session framed discarded plastic and cosmetic packaging cases (such as Wardah’s) as new raw materials rather than waste, reinforcing the philosophy of mindful fashion and mindful beauty.

Live Demonstration: Included a live interactive lab where participants observed and tested ParagonCorp’s recycling machines to melt and reshape cosmetic packaging into new art elements, buttons, and decorative accessories.

Workshop 2: Flower Charm by Maritza Putri (3:00 PM – 5:00 PM)

Facilitator: Maritza Putri.

Key Activity: Attendees participated in a hands-on session creating custom flower charms, furthering the event’s core focus on upcycling material and creative craftsmanship.

Sponsors & Strategic Partners Acknowledgment

Official Venue Partner: Grand Indonesia

Official Banking Partner: BRI

Government Support: Wonderful Indonesia

Sustainability & Beauty Partners: ParagonCorp & Wardah

Home Living Partner: Vicenza

Lifestyle Partners: Optik Seis, Primaya Hospital, 5asec, Yats Colony Hotel, Fuguku

F&B Partners: Djournal Coffee, Doré by LeTAO, Coca-Cola Europacific Partners, Dailah Sajian Kontemporer

Retail & Agency Partners: Central Department Store, JIM Models, Tulola, Marista Santividya

Media Partners: Femina, Fimela, Her World Indonesia, Kompas.com, Kumparan Woman, Narasi, Popbela.com, The Luxury Reports, Wanita Wirausaha Femina

Organizers & Producers: StratEdgeMarketing, Kreasi8, Purana, Puragraph, Purana Home, Purana Kids

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