MyBHA® INTRODUCES TOURSHIELD, A NEW SAFETY AND PROTECTION INITIATIVE FOR HOSPITALITY AND TOURISM

The Malaysia Budget & Business Hotel Association (MyBHA®) launched “TourShield” as an industry
initiative aimed at strengthening safety, security and protection throughout
the hospitality and tourism journey during its Annual General Assembly held in Dusit Princess Hotel on the 27th July 2026. 

TourShield
was officially launched by YBhg. Datuk Manoharan Periasamy, Chairman of Tourism
Malaysia. In conjunction with the launch, a Memorandum of Understanding (MoU)
was signed between Dr Sri Ganesh Michiel, National President of MyBHA®, and Mr
Jayden Chuah Chee Keong, Chief InsurTech Officer of VKA Wealth Planners Sdn
Bhd, one of the companies mandated by the Association to manage and facilitate
the TourShield initiative.

The
event also witnessed the signing of separate MoUs between VKA Wealth Planners
Sdn Bhd and Mr Hann-Ti Tan, Executive Director of Fastlane Emergency Resources
Group Sdn. Bhd., as well as Dr Fabian Lim, Chief Operating Officer of HEYDOC
Health Sdn. Bhd. These collaborations are aimed at further strengthening
TourShield through the provision of additional safety, security and protection
services for the hospitality and tourism ecosystem. 

Also
present and witnessing the signing ceremonies were Mr Mohd Roslan bin Abdullah,
Senior Director of the Domestic and Events Division, Tourism Malaysia,
representing the Director-General of Tourism Malaysia; and Mr Mohamad Bukhari
bin Che Man, Director of the Melaka Office of the Ministry of Tourism, Arts and
Culture Malaysia (MOTAC), representing the Secretary-General of MOTAC. Their
presence reflected the importance of strengthening collaboration between
government agencies and industry stakeholders in advancing safety, security and
protection initiatives within Malaysia’s hospitality and tourism sector.

“TourShield
carries a clear principle: ‘Securing Hospitality. Safeguarding Journeys.’
As we continue to grow the tourism sector, we must also strengthen the
ecosystem that protects our visitors and our industry. Tourism growth, safety,
responsibility and sustainability must move forward together,” said Dr Sri
Ganesh.

The
Association calls upon hotel industry operators to stay informed about the
exclusive packages and benefits offered to MyBHA® members under this
initiative.

For
more information on TourShield, please visit https://tourshield.my

This press release has also been published on VRITIMES