Online maid service startup in Bangkok by ex-Google Japanese to reach 20 mil baht in revenue

Blue Service Co., Ltd., the company behind the rising on-demand online maid service “Bluuu” is pleased to announce that its annual revenue for 2024 is projected to reach 20 million baht.

Blue Service Co., Ltd., the company behind the rising on-demand online maid service “Bluuu” is pleased to announce that its annual revenue for 2024 is projected to reach 20 million baht. 

This milestone marks the third highest revenue in this segment only behind the top incumbent providers, which are Seekster and Beneat, who have been in business since 2016 and 2015 respectively. Bluuu launched in 2021, 5-6 years behind these market leaders, but is expected to grow 64% YoY this year, which is the highest growth rate among top players in this segment. 

Bluuu is also announcing that it has recently opened service in all areas of Bangkok, Samutprakarn, Nonthaburi, and Pathumthani provinces, including the suburban areas in the north east and north west of the greater Bangkok region. In 2025, Bluuu plans to expand to more neighboring provinces such as Samutsakhorn, Nakhonpathom, and Ayutthaya. 

In 2025, Bluuu plans to launch new functions on their website such as allowing customers to select the date/time first, and then browsing through the profiles of only the maids that are available during that time, a function not provided yet by any online maid service in Thailand, and which is expected to facilitate the process of finding good quality maids at the most convenient time. 

Bluuu has over 120 active maids on the platform, and have served more than 50,000 times cumulatively in the past 4 years since launch to tens of thousands of customers in Thailand, both Thai and foreigners. Only the top 3 service providers are thought to have more than 100 active maids in Thailand as of this release.