The Philippines: rising demand for poultry highlights the importance of imports

Manila, 27 May 2026 – Poultry meat consumption in the Philippines is on a clear upward trend. It is forecast to reach around 2.38 million tonnes in 2026, up 6% compared to the 2025 estimate. This growing demand, driven by lifestyle changes and seasonal factors, is making imports and stable supply sources increasingly important – including those from the European Union.

Consumption supported by market trends

According to USDA Foreign Agricultural Service (FAS) data, published in the Poultry and Products Annual – Philippines report in September 2025, poultry consumption is growing mainly thanks to its relatively lower price compared with other protein sources, wide availability and the expansion of the foodservice and quick-service restaurant sectors. 

Macroeconomic conditions are also supporting demand. A growing population and steady economic growth are helping to drive further increases in poultry consumption.

The growing role of imports 

As demand rises, international trade is playing a greater role. Poultry meat imports are expected to increase by around 2% in 2026, supported by market needs and the price competitiveness of imported products. Trade liberalisation and a growing number of approved suppliers are also strengthening this trend.

EU poultry exports to the Philippines continue to grow. According to data from the European Commission’s DG AGRI, they reached around 7,800 tonnes in the first two months of 2026, up by around 25% compared with the same period in 2025. Polish exports accounted for a significant share of these supplies.

Seasonality: May fiestas boost demand

The role of poultry in the Philippines is especially visible in May, when numerous local fiestas take place across the country. In many regions, these celebrations are an important part of community life. They are accompanied by shared meals, prepared both at home and on a larger scale for local events, with chicken dishes often among the preferred choices. 

Reliable supply for a growing market

With demand for poultry meat rising in the Philippines, stable and predictable supply is becoming more important than ever. European producers offer a production model based on clear standards and controlled processes at every stage of the supply chain, from farming to distribution. This approach helps ensure product consistency and transparent cooperation – both highly valued by importers, distributors and the HoReCa sector.

“In markets such as the Philippines, where demand for poultry meat is growing steadily, supply stability and consistent product quality are key. The European poultry sector is well prepared to meet these needs. These are exactly the values – quality, safety and transparency – that we highlight through our activities as part of the European Poultry – From Our Farms to Your Tables campaign, co-financed by the European Union,” says Dariusz Goszczyński, President of the National Poultry Council – Chamber of Commerce (KRD-IG) in Poland.